NBA legend Charles Barkley blasted Bud Light critics last weekend in a series of profanity-laced rants for boycotting the beer company over its partnership with transgender influencer Dylan Mulvaney.
“All you rednecks or a–holes who don’t want to drink Bud Light… f-k y’all,” the former NBA star said.
According to The Daily Mail, Barkley’s comments were recorded in videos spanning multiple nights at a bar in Lake Tahoe, California, where the NBA legend was participating in a celebrity golf tournament.
During one of his appearances at the bar, Barkley announced that he had “three cases of Bud Light” for the audience.
“I want y’all to drink this f–king beer,” he said, adding, “If you’re gay, bless you. If you’re trans, bless you. If you have a problem with that, f-k you.
In another video, Barkley can be seen mocking his critics, claiming, “Y’all can’t cancel me.” Barkley said he was not worried about being cancelled because if he was cancelled he would simply play golf every single day.
“So listen, as I said last night, if you’re gay, God bless you. If you’re trans, God bless you. And if you have a problem with them, f-ck you,” Barkley concluded.
Barkley’s comments were met with backlash on Twitter, prompting conservatives to double their efforts to boycott Bud Light.
In response to Barkley’s rants, one social media user tweeted, “Time to not buy Bud Light even harder.”
Another Twitter use wrote, “Why do celebs continue to believe their opinions are more important than millions of other people? Insulting your fans is a sure way of self-sabotage. Not sure I would sacrifice a career for a Beer Company.”
According to the New York Post, Bud Light sales dropped 28.5% during the last week of June, which was worse than the previous week in June. The latest data is an indication that the Bud Light boycott, which began in April after Mulvaney’s social media posts about receiving a personalized transgender Bud Light can drew conservative outrage, remains persistent.
Based on current statistics, Anheuser-Busch, Bud Light’s parent company, has lost up to $27 billion in market cap due to the ongoing boycott.