Anheuser-Busch CEO Brendan Whitworth recently said Bud Lite “hears” its customers, claiming “beer is for everyone,” while the beer company continues to suffer financial losses under the persisting conservative boycott.
A conservative boycott of the popular beer company was launched in April, after Dylan Mulvaney, a transgender activist, posted a photo with a personalized beer can that revealed a partnership between Bud Light and the transgender influencer.
The boycott by Bud Light’s conservative customers has continued to be effective over the past couple months. According to Fox Business, Bud Light sales were down 24.6% for the four weeks ending June 3 compared to the same four weeks last year. Fox Business added that Anheuser-Busch, which owns Bud Light, has lost roughly $35 billion since the end of March.
Whitworth recently addressed the boycott in a post labeled “Anheuser-Busch Announces Support For Frontline Employees And Wholesaler Partners.”
“We recognize that over the last two months, the discussion surrounding our company and Bud Light has moved away from beer, and this has impacted our consumers, our business partners, and our employees,” he said. “We are a beer company, and beer is for everyone.”
According to Fox Business, Whitworth outlines “three important actions” that Bud Light will pursue in the near future, including making investments in the company to “protect the jobs of our frontline employees,” providing financial support to the company’s independent wholesalers “to help them support their employees,” and listening to its customer base.
“To all our valued consumers, we hear you,” Whitworth said. “Our summer advertising launches next week, and you can look forward to Bud Light reinforcing what you’ve always loved about our brand — that it’s easy to drink and easy to enjoy.”
The Anheuser-Busch CEO assured Bud Light customers that as the company moves forward it will “focus on what we do best” by concentrating on “brewing great beer and earning our place in moments that matter to you.”
Despite its assurance to Bud Light customers, Bud Light was recently reported to have sponsored a pride event in Toronto, where naked adults participated in a parade with young children in attendance.
Collin Rugg, co-owner of Trending Politics, shared a video of Bud Light’s recent sponsorship of Toronto’s Pride Parade, suggesting that Bud Light is “going all in with the LGBT audience.”