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45,000 Trump cards worth $4.5 million sell out in half a day

President Donald J. Trump and First Lady Melania Trump at the 2020 Salute to America, July 4, 2020. (Official White House Photo by Andrea Hanks)
December 16, 2022

All 45,000 of former President Donald Trump’s nonfungible token (NFT) digital trading cards sold out in about 12 hours.

On a Wednesday post on his TRUTH social media platform, Trump teased a “MAJOR ANNOUNCEMENT” and on Thursday he revealed that the announcement was the release of a collection of Trump-themed nonfungible tokens (NFTs). The trading cards included Trump in a variety of poses and outfits including in a superhero costume, hunting gear and a NASCAR driver’s suit.

The trading card set was released through collecttrumpcards.com and, according to the website, 45,000 of the cards would be minted during the course of a sweepstakes period, with 44,000 available through the site for $99 each. While the website had initially included a “buy now” option, that button has since been replaced with a “sold out” marker.

With the total set of 45,000 cards sold at $99 each, the collection made $4.45 million in less than a day.

According to data from OpenSea, an online NFT trading platform, more than 14,800 people had held one or more of the cards from the collection.

Owners can resell the digital trading cards on secondary markets, like OpenSea. CNET reported the collection’s creators also receive a 10 percent royalty on of every sale on secondary markets like OpenSea.

One of the Trump cards resold on OpenSea for 6 ETH, or about $7,157 worth of the Ethereum cryptocoin. At the low end, a seller had listed their card for .169 ETH, or about $202. The aftermarket sales on the Trump cards has already surpassed 1,400 ETH, or about $1.67 million.

According to collecttrumpcards.com, these NFT sales will not go toward Trump’s 2024 presidential campaign, which he launched last month.

“These Digital Trading Cards are not political and have nothing to do with any political campaign,” the sales website states. “NFT INT LLC is not owned, managed or controlled by Donald J. Trump, The Trump Organization, CIC Digital LLC or any of their respective principals or affiliates. NFT INT LLC uses Donald J. Trump’s name, likeness and image under paid license from CIC Digital LLC, which license may be terminated or revoked according to its terms.”