The 23d Force Support Squadron hosted a focus group Feb. 5 at the Moody Field Club.
The focus group was designed to gather Airmen’s ideas on how the 23d FSS can improve the services provided and extend their outreach to Airmen around the base.
“This event addresses the needs and wants of the Airmen,” said Maria Galvez, 23d FSS digital media specialist. “We’re just trying to see if they have any new ideas for events or if they see anything that [23d FSS] is not offering. We want to be clued-in with them. This is their base, they should take ownership of it.”
The focus group was composed of 15 Airmen from various career fields who reside in the dorms.
“A lot of Airmen aren’t aware of the different programs the 23d FSS provides to us,” said Airman 1st Class Miles Clark, a focus group participant. “It’s important [to know] because it’s a chance for Airmen to meet each other, get out of the dorms and make new friends so they have something to do other than just go home after work.”
During the event, participants exchanged ideas about potential new activities and ways to effectively communicate upcoming events to their peers.
“I thought there would be more people saying, ’Yeah, we find out information through apps or through Instagram or Facebook,’ or whatever the most popular social media channel is right now,” Galvez said. “But they did said word of mouth, or finding things out 20 minutes before is how they find out about events. I was surprised.”
Sarah Barton, 23d FSS marketing director, is looking forward to conducting more focus groups in the future.
“We’ll be doing this every other month,” Barton said. “We’re going to start taking groups of people with different demographics because Airmen are a huge focus right now. I think getting their ideas out there, making them feel heard, will make a big difference.”
