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Video: Army ad’s lack of diversity creates a stir

NY Army National Guard Soldiers of the 27th Infantry Brigade Combat Team during farewell at Thompson Road Armory in Syracuse, NY on July 15, 2022. (Major Avery Schneider/U.S. Army National Guard)
November 10, 2023

A new United States Army advertisement is sparking significant speculation due to its apparent lack of diversity, prompting many social media users to question the military’s reasoning posting a new advertisement with limited diversity.

On Monday, the U.S. Army tweeted a 30-second advertisement that shows a platoon of paratroopers performing a training jump exercise out of an airplane. The advertisement that encouraged Americans to “Be All You Can Be,” by joining the U.S. Army, was accompanied by the caption, “Together, we can take on any challenge.”

Those interested in joining the U.S. Army were also encouraged to “Jump into the unlimited #ArmyPossibilities to #BeAllYouCanBe” by visiting the Army’s website to learn more information.

The new Army advertisement quickly gained attention as social media users pointed out that the advertisement lacked the typical diversity that has been emphasized by military advertisements in recent years.

READ MORE: Hundreds of Army officers suddenly ordered to be recruiters

On Tuesday, Conservative political commentator Jack Posobiec tweeted that the Army’s “All-white Army ad” came just after it was revealed that the Federal Bureau of Investigation “suppressed” the transgender Nashville school shooter’s manifesto that included multiple racist comments against white individuals. “Neocons cant get their cannon fodder if the boys know thats what they’re for,” he added.

Mark Dice, a media analyst, mocked the military’s prior focus on diversity, tweeting, “Where are all the drag queens you’ve been recruiting for the last few years? This ad gets an F in diversity.”

Other social media users suggested that the Army advertisement’s lack of diversity was due to recruitment challenges. One social media user tweeted, “Can’t hit those recruitment goals so you’re trying to reach out to Midwestern and southern white guys again, huh?” while another said, “The military spent the last three years telling America that diversity and climate change are the main issues facing US forces. Why aren’t the climate communists enlisting?”

Multiple branches of the U.S. military failed to achieve recruiting goals over the past year, including the Army. According to, the Army came 10,000 soldiers short of its 65,000 soldier recruitment goal for the last fiscal year, which ended at the beginning of October.

In addition to suggesting that the apparent lack of diversity in the newest Army recruitment advertisement was due to recruiting challenges, social media users suggested that the lack of diversity might mean something “serious” is happening.

“White dudes back in the ads,” one user wrote. “Things are getting serious.” Another user stated, “Noticing an unusual lack of forced diversity here. What are you plotting?”