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Pic: Iconic actor says AI ad stole his likeness

Cecil B. DeMille Award-winner Tom Hanks in the photo deadline room at the 77th Golden Globe Awards at the Beverly Hilton on Jan.5, 2020, in Los Angeles. (Allen J. Schaben/Los Angeles Times/TNS)
October 02, 2023

In an age where artificial intelligence is revolutionizing various industries, legendary actor Tom Hanks has raised a red flag about the potential misuse of this technology.

On Sunday, Hanks posted on Instagram, cautioning fans about an AI-generated video falsely showing him endorsing a dental plan.

The iconic film star firmly denied any association with the video, stating, “BEWARE!! There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it.”

The Instagram post showcased a screenshot from the misleading ad. Unlike Hanks’ prior eight social media posts, this one bore no caption, potentially a strategic move to bypass automated text crawlers designed to mine vast quantities of online information, according to The Daily Caller.

The image in the screenshot depicts a younger version of Hanks, slightly altered with overly smooth features that give it an eerie quality, yet it remains distinctly recognizable as the esteemed actor.

Hanks, an influential figure in Hollywood, has been vocally critical of the swift advances in automated intelligence and its potential impact on the film industry.

READ MORE: Tom Hanks thinks people won’t care if AI keeps him working in film forever

During an interview with podcaster Adam Buxton in May, Hanks remarked, “We saw this coming. We saw that there was going to be this ability to take zeroes and ones inside a computer and turn them into a face and character. Now that has only grown a billionfold since then, and we see it everywhere.”

Hanks further revealed to Buxton the staggering potential of deepfake technology, sharing that he had even been approached with offers to revive his younger self for an extensive series of films.

“Anybody can now recreate themselves at any age they are by way of AI or deepfake technology,” Hanks stated.

This news article was partially created with the assistance of artificial intelligence and edited and fact-checked by a human editor.