Artificial intelligence robots were featured Sunday during the National Football League’s week one matchup between the Los Angeles Chargers and the Miami Dolphins at SoFi Stadium.
Video from Sunday’s game shows AI robots being used to promote “The Creator,” a science fiction movie produced by Disney that will be released at the end of the month. The AI robots were placed next to fans in seats at SoFi Stadium and featured on the stadium’s massive video screen.
“The Creator” is scheduled to release on September 29. The film will portray a war between artificial intelligence and human beings.
The film’s official synopsis explains, “Amidst a future war between the human race and the forces of artificial intelligence, Joshua (Washington), a hardened ex-special forces agent grieving the disappearance of his wife (Chan), is recruited to hunt down and kill the Creator, the elusive architect of advanced AI who has developed a mysterious weapon with the power to end the war… and mankind itself.”
According to Front Office Sports, Disney previously used SoFi Stadium’s double-sided video screen to advertise “Avatar: The Way of Water” during a Los Angeles Rams game. Located close to Hollywood, SoFi Stadium provides the entertainment industry with an easy way to advertise for upcoming movies.
However, the plot of “The Creator” film draws parallels to the ongoing SAG-AFTRA and Writers Guild of America strikes that have plagued Hollywood this year as the unions and studios have fought over issues such as the use of AI in movie production.
“There’s a level of creativity that the computers are never going to be able to replace that will always necessitate people,” Bomani Jones, a sports media personality, told Front Office Sports. “What AI can do is write a game story. There’s a lot of things in our world that AI can do that really can affect the employment prospects that a lot of us have in this game.”