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Anheuser-Busch heir offers to buy back struggling beermaker: ‘We’ll make that brand great again’

A beer being poured. (Unsplash)
August 17, 2023

The heir to Anheuser-Busch recently offered to buy back his family’s company in an effort to “make that brand great again.”

In 2008, Billy Busch’s family sold Anheuser-Busch to InBev. Now, Busch is hoping to buy back the beermaker that continues to struggle amid a months-long conservative boycott triggered by the company’s ill-fated partnership with a transgender influencer.

Busch revealed his desire to buy back his family’s brand during an appearance on Tomi Lahren’s “Fearless.”

“When it comes to marketing and saying — moving away from a fratty base — is that InBev in general? Or is this this one person?” Lahren asked. “It doesn’t seem like they’ve cleaned house to get rid of people that think that way, that really don’t like their customers.”

“Well, that goes against being inclusive to get away from the fratty drinker, right? So that’s a big mistake,” Busch responded. “I think InBev doesn’t understand who their core drinker is. It’s a Brazilian-based company that really doesn’t live here in America.”

“My family … one of the things they did, they got out on trucks. They got out and met with their customers. They knew who their drinkers were. They were with the bar owners and the restaurant owners and the liquor store owners and talking to these people day in and day out,” Busch continued. “Even my dad at 89 years old, 90 years old, he was still going to the bars selling Budweiser back in those days, in the 80s.”

READ MORE: Bud Light parent co. selling beer brands after losing $350 million amid conservative boycott

Busch said his family always “cared very very much about the people in America.”

“What made this company great was America. When you are a foreign company and you rely on these woke students that are coming out of these woke colleges to do your advertising for you, you’re making a big mistake.”

The heir urged InBev to sell Anheuser-Busch back to the Busch family.

“Ill be the first in line to buy that brand back from you and we’ll make that brand great again,” Busch said.