SpaceX and Tesla CEO Elon Musk shared a video of himself carrying a sink into Twitter’s headquarters on Wednesday as a gimmick to draw attention to his anticipated takeover of the social media giant.
“Entering Twitter HQ – let that sink in!” Musk tweeted along with video of himself carrying a sink into Twitter.
Musk also changed his Twitter bio to read “Chief Twit” on Wednesday in a move that could indicate his plans to become CEO of Twitter once his $44 billion deal to purchase the platform is finalized.
Last week, The Washington post reported that Musk is already telling investors to expect him to cut the number of employees at Twitter by 75 percent.
The cuts Musk is aiming for would bring Twitter down from about 7,500 employees to about 2,000. The planned cuts would save the company hundreds of millions in payroll while likely cutting back much of the platform’s content moderation.
Earlier this year, Musk offered to buy 100 percent of Twitter for $54.20 per share “in cash.” Musk said the deal is his “best and final offer.”
In an SEC filing submitted at the time, Musk told Twitter Chairman Bret Taylor that he would “unlock” Twitter’s “extraordinary potential.”
Elon Musk has been critical of Twitter’s moderation and permanent ban policies, arguing that it was wrong to ban former President Donald Trump. Musk said he would reinstate Trump’s Twitter account if his purchase of the platform goes through.
“Permanent bans should be extremely rare and really reserved for accounts that are bots, or scam, spam accounts… I do think it was not correct to ban Donald Trump,” Musk said in May. “I think that was a mistake because it alienated a large part of the country and did not ultimately result in Donald Trump not having a voice.”
“I would reverse the perma ban,” Musk also said, adding that he and Twitter co-founder Jack Dorsey share the view that Twitter should not have permanent bans at all.
