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Second Amendment group warns of ‘coming attack’ on gun rights in huge new ad campaign

Gun section in Stans Merry Mart, Wenatchee Washington. (Thayne Tuason/Wikimedia Commons)
January 06, 2022

The Second Amendment Foundation (SAF) announced this week that it is launching a new TV ad campaign effort to “warn America of a coming attack on Second Amendment rights.”

According to a SAF press release, founder and Executive Vice President Alan M. Gottlieb said the group’s message will broadcast on over 20 cable television networks more than 200 times during the first week of January.

“The well-financed gun prohibition movement is poised to strike in an effort to make up for lost time due to Joe Biden’s failure to get the gun prohibition agenda through during his first year in office,” Gottlieb said in a statement. “We’re expecting an unprecedented assault on Second Amendment rights heading into the new year. Anti-gunners will grasp at straws to grab every headline they can, and make no mistake, they are determined to help Biden go after your rights in 2022.

“That’s why we’re kicking off the New Year with a record number of pro-gun rights TV spots in a single week,” he added. “The threat to our Second Amendment rights cannot be over-stated. The billionaire-backed gun ban lobby is fearful of a gun rights ruling from the Supreme Court this summer, and a power flip at the mid-term elections, so they will be pushing Biden and their allies on Capitol Hill and in several states to get things done now, before they lose the political muscle to push their agenda.”

The 60-second message will appear on the following networks: CNN, MSNBC, Fox News, Fox Business, Newsmax TV, One America News Network, Destination America, Bloomberg, BBC America, Discovery Channel, American Heroes Channel, SYFY (Science Fiction), TLC (The Learning Channel), TruTV, DirecTV, The Weather Channel, HLN, Dish TV, and CNBC. 

“There is no time to waste,” Gottlieb continued. “We’re going to hit the ground running in order to grab the high ground and block the momentum of an anti-rights movement determined to smash the right to keep and bear arms. We’ll be asking viewers to call a special toll-free telephone number – (888) 762-0221 – to help in this battle, because once you lose your rights, you will never get them back.”

President Joe Biden’s Department of Justice announced on Monday a new federal gun control rule requiring federal firearms licensees (FFLs) to have secure gun storage or safety devices available for purchase. The rule will take effect Feb. 3 and the DOJ said it is designed to ensure “safe and secure storage of firearms.”

Biden included gun control as a pillar of his presidential campaign, and as president, has made multiple calls to Congress for urgent gun control measures. Democrats members of Congress similarly have called for gun control.

The House passed a universal background check bill in March 2021, though it failed in the Senate due to a narrow Republican majority — an outcome that could be much different if Democrats take control of the Senate in midterm elections.

The Biden administration also released a model for “red flag” gun confiscation laws in June 2021 and urged states to implement them. Red flag laws allow law enforcement to seize a person’s firearms if a judge agrees that they pose a significant enough risk to themselves or others even if they’ve committed no crime.

The DOJ also introduced a proposed rule change that would amend the definition of a “rifle” to include any firearms with pistol stabilizing braces that have “objective design features and characteristics that indicate that the firearm is designed to be fired from the shoulder.” The proposed rule change appears intended to reclassify hugely popular AR-style pistols as rifles and, which would subject them to a more heavily regulated short-barrelled rifle (SBR) classification for rifles with a barrel length less than 16 inches.