An American icon is returning. Kinda.
General Motors is bringing back the Hummer, the Wall Street Journal reported. But this isn’t your uncle’s Hummer. Previously known for gas-guzzling, planet-killing trucks, the new Hummer model will be an electric SUV under the overall GMC brand.
The new Jeep-like Hummer will be available in 2022, according to the Journal. It’s GM’s attempt to cater to climate conscious off-road enthusiasts.
An official “Hummer is back” announcement will come in a Super Bowl ad starring LeBron James, the Journal reported.
The original Hummer was a casualty of GM’s bankruptcy in 2010. GM bought the civilian version of U.S. military Humvees back in the late 1990s and quickly popularized the brand. In years prior to Hummer’s discontinuation, environmentalists criticized the trucks for their blatant disregard for planetary health.
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