Super Bowl Sunday is this weekend and companies have already begun releasing their colorful and often humorous advertisements ahead of the big game.
So far, 35 Super Bowl advertisements have been released as of Thursday, according to the industry publication AdAge.
Among this year’s humorous offerings, Amazon previewed an ad starring Ellen DeGeneres and Portia de Rossi, which imagines a world before their popular Alexa voice-activated assistant. In the commercial, people from various historic times appear to ask their assistants to perform the tasks the Amazon device has been known for, to sometimes disastrous effect.
Another funny ad rips the origins of the MC Hammer song “U Can’t Touch This.” In this case, the musician, snacking on Cheetos puffs, expresses dismay that he can’t touch his piano while his fingers are covered in the snack’s signature orange dust.
Among brands showcasing new products and features, Walmart released a commercial demonstrating its curbside pick up service, where customers can order products online and have them ready for pickup at a Walmart store. Popular characters from such as “Bill and Ted’s Excellent Adventure,” “Blade Runner” and “Mars Attacks” are seen arriving at a Walmart in their respective time-traveling phone booths, hover cars and flying saucers to pick up their orders.
A Squarespace ad features actress Winona Ryder creating a website for Winona, Minn. The goal of the ad is to showcase Squarespace’s user-friendly website building, geared towards small businesses like the ones found in Minnesota.
Other commercials took on increasingly popular topics of political and cultural interest.
A Kia commercial features Oakland Raiders’ Josh Jacobs having a conversation with his younger self about the difficulties of homelessness in America.
Olay paired their brand with Girls Who Code, which is focused on promoting women in STEM fields. The commercial, titled #MAKESPACEFORWOMEN features an all-female team of astronauts aboard an Olay branded ship launching into space and making various jokes pointed at including “space” for women.
In a showcase of Audi’s new electric vehicle, “Game of Thrones” actress Maisie Williams sings “Let it Go” from the film “Frozen.” The song’s chorus serves as a symbolic call for drivers to let go of gas-powered cars and transition to Audi’s new electric offering, the Audi e-tron Sportback.
The commercial ends on the message, “Let’s drive to a more sustainable future.”
AdAge has been compiling a complete list of the new commercials brands are releasing for the game.