Former Army Ranger and cult figure Mat Best released a second installment of “If Veterans Were in Horror Movies” in time for Halloween – and it’s a must-see.
The video is a sequel to the first one released for Halloween last year – which has since amassed 6.3 million views. The 2019 edition continues with some of the same elements, including the zombie iteration of a clingy girlfriend.
Donning an “assault llama” t-shirt, Best takes up arms with his fellow military vets and colleagues at Black Rifle Coffee Company, but not without a quick jab at the Air Force and Marine vets.
Haunted spirits, masked murderers, zombies and clowns are no match for the group of vets and their arsenal – complete with a gold .50 caliber Desert Eagle, and double .50 caliber
“Well, the last zombie hoard is gone, and it is amazing to see that ridding the world of evil brings such a diverse group of people together, but I guess that’s America,” Best says. “Cheers and Happy Halloween.”
The video is Best’s first in two months since the release of the promo video that kicked off the launch of his book, “Thank You For My Service,” which highlights his military career and also delves into his transition to civilian life.
In the first video, the group carried out Halloween celebrations by joyfully slaying “evil spirits” summoned by their Ouija board. They used a range of weapons, including knives, a crossbow, and various guns.
Best is a former Army Ranger with five deployments to Iraq and Afghanistan, according to his bio. He later served overseas as a CIA contractor before delving into business. He serves as President of Article 15 clothing and Vice President of Black Rifle Coffee Company, in addition to other business ventures.
Best’s oldest videos on his YouTube channel date back to 2012, though most of his videos have been released in 2015. He’s racked up more than 128 million views on YouTube, and even more than that on Facebook. The numbers and growing wildly each week.
Best’s videos have been a driving force in Black Rifle Coffee Company’s marketing campaign. Each video features a brief advertisement for BRCC and sometimes accompanies a coupon code.
“Essentially we’re taking a satirical approach to our values, right? I’m a pro-gun guy, very pro-gun, but obviously it’s way over the top in the videos,” said Best, according to a CBS News interview in 2018.