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Chuck Norris is Glock’s new spokesperson

Actor and martial arts star Chuck Norris speaks to Al Asad service members during his meet and greet, Sept. 15. The event at Al Asad was one stop on Norris’ tour of various bases in the Middle East to show his support for service members. (Cpl. Zachary Dyer/U.S. Marine Corps)
April 09, 2019

The new spokesperson for gunmaker Glock is 79-year-old Chuck Norris, actor, veteran, and martial artist.

Glock said in a statement on Monday that Norris was chosen because he “exemplifies the same characteristics and principles”

Josh Dorsey, Glock’s vice president said, “Chuck Norris revolutionized and ushered martial arts into the American mainstream just like Glock revolutionized firearms by inventing and commercializing polymer-based pistols and the Safe Action System. Having him represent the Glock brand brings two iconic names together that are mutually committed to perfection and their fan base. We couldn’t be more excited about this partnership.”

Norris replaces the late Marine veteran R. Lee Ermey, who died April 15, 2018 in Santa Monica, Calif. and was buried at Arlington National Cemetery.

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As spokesperson for Glock, Norris will represent a number of digital and social campaigns. Norris’ first public appearance will be this month, April 26-27 in Indianapolis at the National Rifle Association’s Annual Meeting, an affair that is expected to have more than 80,000 in attendance, according to Military Times.

Norris is well-versed in gun politics and the Second Amendment. He has had a strong voice for the NRA’s “Trigger the Vote” campaign and opposes the United Nations Arms Trade Treaty.

Norris said, “I’m honored to partner with this world-renowned brand. The values that I have built my life and brand on—tough, real, constant and powerful—are echoed in everything that Glock does and creates. Let me put it this way, if I ever decided to go into firearms, there would be no point—I would just be recreating what GLOCK has already built. The only thing that would change is the name.”

Ironically, in a number of Norris’ many TV and film appearances, he has wielded a Glock.

Norris is known for his acting roles in the 1972 blockbuster film Return of the Dragon, fighting Bruce Lee, followed by 1980s films Delta Force, Lone Wolf McQuade, the Missing in Action franchise, and Invasion USA.

He is best known for his starring TV role in Walker Texas Ranger, which ran for eight seasons.

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Norris joined the Air Force in 1958 and was honorably discharged in August 1962. While on tour in South Korea, he began dabbling in martial arts and later went on to open several martial arts schools along the West Coast.

Norris made his acting debut in the film The Wrecking Crew in 1969.