German gunmaker Heckler & Koch poked fun at “crayon eating” U.S. Marines this week in a comical social media post that caught service members’ attention.
“A fresh batch of M27 rifles leaving Georgia headed to the Devil Dogs. If any of you crayon eaters are reading this, please treat them nice, even though we built them to be Marine proof,” the now-deleted post said.
H&K supplies the M27 rifle to the Marine Corps since they landed a contract in April 2018 to manufacture 15,000 rifles. The M27 is slated to replace the M4 carbine as the standard Marine weapon.
The post quickly caught fire on the company’s social media pages, amassing more than 19,000 shares and 26,000 reactions in a short duration.
The post was created by an H&K employee who was identified as “social media girl,” and who took to the comment section for more playful Marine jabs.
“If you are friends with one of the few Marines that have learned to navigate the internet, tag them here,” another H&K post teased.
“We wrote out a training manual that used no words over 6 letters, we were told that we didn’t use enough pictures, by the time we submitted a manual that was approved, it was literally nothing but pictures ….” another post said.
“Social media girl here, 100% going to get pulled into a meeting in the AM to discuss all this, no going back now though. #WorthIt,” she posted in a last hurrah.
In another comment, she added, “They are in total support, right up until the Commandant calls us and says that hundreds of M27 rifles have been drug behind jets, thrown out of helicopters and ran over by tanks by a bunch of leathernecks trying to prove a point.”
The next day, however, the posts were scrubbed from social media without reason.
The company’s fans noticed the missing posts. Many of them asked why the post was deleted, calling it “gold” or “epic.”
“Well, yesterday was a lot of fun, but in other news, we got a few more VP9L slide kits in this morning,” the next H&K post said.
“If we could sell these out, social media girl will be in less trouble. K, thanks fam.”
The Marine rib-jabbing briefly returned with another comment from H&K, saying, “Just had the thought that it’s only a matter of time until Marines put crayons in the slide cuts. 🤦♀️”