Veteran Mat Best released a comical veteran video ahead of Halloween.
The video, titled “If Veterans Were In Horror Movies,” depicts Best inviting over his buddies – fellow veterans and colleagues – for a ghost-hunting Halloween gathering.
Watch the video below:
The video quickly amassed nearly one million views shortly after its release on Facebook where Best maintains a following of more than 1.5 million. More than 4 million views are recorded on YouTube, where Best has nearly a million subscribers.
The group carries out Halloween celebrations by joyfully slaying “evil spirits” summoned by their Ouija board. They use a range of weapons, including knives, a crossbow and various guns.
Best is a former Army Ranger with five deployments to Iraq and Afghanistan, according to his bio. He later served overseas as a CIA contractor before delving into business. He serves as President of Article 15 clothing and Vice President of Black Rifle Coffee Company, in addition to other business ventures.
Best’s video shows the head-first, teamwork approach that has driven his military and business careers.
In a Task and Purpose interview in 2016, Best was asked what his first response to a zombie apocalypse would be. He answered, “I’m going to call my friends, exactly how we did it in ‘Range 15,’ and be unbelievably excited. And I’m going to start opening up all my cases of ammo that I’ve been saving for the apocalypse the past 10 years. Get the speedball bag, we’re going in!”
His response seems to be embodied in this video – as well as previous videos, which depict Best and his crew shooting up whatever evil conflict arises.
In May 2017, Best released a similar video titled “Gun Owner vs Horror Movie.” The video shows Best and his wife mocking horror movie plots until one occurs in their own home. Best, his wife and their friends suddenly take up weapons and immediately neutralize the threat.
That video garnered more than 11 million views on Facebook, and more than 740,000 on YouTube.
Best’s oldest videos on his YouTube channel date back to 2012, though most of his videos have been released in 2015. He’s racked up more than 128 million views on YouTube, and even more than that on Facebook. The numbers and growing wildly each week.
Best’s videos have been a driving force in Black Rifle Coffee Company’s marketing campaign. Each video features a brief advertisement for BRCC and sometimes accompanies a coupon code.
“Essentially we’re taking a satirical approach to our values, right? I’m a pro-gun guy, very pro-gun, but obviously it’s way over the top in the videos,” said Best, according to a CBS News interview.