The U.S. Navy has rebranded its logo and tagline, and it will launch the new campaign during the Army-Navy football game this weekend.
The Navy has spent the past two years creating a new, defined brand platform. The Navy said it hasn’t had a consistent brand message in the past.
That is about to change.
New Navy recruiting video (YouTube)
The new brand – hailed with the tagline “Forged by the Sea” – represents “every Sailor’s journey in uniform,” the Navy said.
“It conveys the notion that every Sailor is shaped and strengthened into a more capable version of themselves. It also describes the Navy as a team that has been forged, tempered and toughened over 242 years of maritime dominance. Most importantly, it acknowledges the Navy’s unique and fundamental relationship with the sea,” the Navy said.
New Navy recruiting video (YouTube)
A commercial was made to “educate potential recruits and the general public about the breadth of the Navy’s mission,” it said.
New Navy recruiting video (YouTube)
This is the Navy’s brand-new commercial, titled “Sea to Stars:”
Here is the Navy’s other new recruiting commercial, titled “Game:”
The Navy put a lot of thought into its new brand, campaign and video production, and it shows.
New Navy recruiting video (YouTube)
This is how the Navy came to design its new brand:
New Navy Branding (U.S. Navy)
