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Walmart advertises guns as ‘back-to-school’ items

August 11, 2017

Walmart officials have apologized after a photo showing firearms being advertised as back-to-school items surfaced online.

The image, which was shared on social media on Wednesday, shows a sign reading “Own the school year like a hero” on a display case filled with firearms inside.


“What’s seen in this photograph would never be acceptable in our stores,” Walmart said in a statement on Thursday, The New York Times reported. “We regret this situation and are looking into how it could have happened.”

Walmart spokesman Charles Crowson said that the company is trying to determine what store had the items on display. The display could have been a prank or a photoshopped image, he added.

“We’re looking into every possible scenario,” Crowson said.

When images of the display were spread on social media, members of Walmart’s social media team said the sign was displayed at the store in Evansville, Indiana, and had since been removed.

However: “It was never confirmed the sign was there, and it wasn’t confirmed that this was the store in question,” Crowson said.