Over the past week, footage has surfaced of an apparent “click-farm” in China that uses thousands of phones to generate fake “likes” for social media websites.
Users on Reddit found that a Russian man shared the video, and it was posted to Twitter by the account @EnglishRussia1. The video allegedly shows the secret operation that companies pay thousands of dollars to take advantage of.
According to multiple reports, including the Daily Mail, this particular office that was captured on video uses approximately 10,000 phones to conduct their operations.
The Daily Mail also reported that while such digital manipulation is mostly carried out in China and Russia, the influence of these operations is felt across the world.
Social media companies reportedly purchase such services like the one run out of this tiny office in China in order for their business to appear more popular and gain more traffic. Further, having an increased number of likes and traffic to a website or social media outlet makes advertisers pay higher amounts, thinking they will be seen by a larger audience.
Check out the click-farm for yourself in the video below: