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NEW: Google Now Officially Flagging “Upsetting-Offensive” Content

March 16, 2017

In an attempt to improve the quality of search results, Google is adding a new feature to its search results that will let review teams flag content that they deem “upsetting” or “offensive.”

“Upsetting-offensive” is the new flag category intended to filter out content that contains racial slurs or what people deem as hate or violence against specific minority groups.

Fox 5 NY reported:

While flagging something doesn’t directly affect the search results themselves, it’s used to tweak the company’s software so that better content ranks higher.

The team of reviewers are made up of approximately contractors called “quality raters.” These quality raters have already been tasked with reviewing content on Google and tagging anything thing that they deem inappropriate such as porn. The human quality raters are meant to supplement the already successful algorithms Google uses to combat websites they deem offensive, inaccurate, upsetting or hateful.

The changes were outlined in a new quality raters guidelines PDF released by Google on Tuesday.