Sainsbury is one of the largest supermarket chains in the world and their Christmas 2014 ad featuring WWI troops goes viral each Christmas.
Throughout the war, during holidays, many stories emerged of opposing forces laying down their arms to share in the moment.
Below is a look at Christmas, with British and German troops dug in mere meters apart.
Check it out:
Do you remember what the holidays were like while serving abroad? Sound off in the comments below.