Twitter CEO Elon Musk announced plans to reveal his “Master Plan 3” for the planet on March 1 which will include a “bright” future for humanity.
Musk intends to share the presentation during the next Tesla shareholder meeting to unveil the next stage of efforts for his electric vehicle company.
“Master Plan 3, the path to a fully sustainable energy future for Earth will be presented on March 1. The future is bright!” he tweeted earlier this month.
Last year, Musk hinted that the master plan was mostly about Tesla’s next phase of growth as the EV leader seeks to scale globally.
“Main Tesla subjects will be scaling to extreme size, which is needed to shift humanity away from fossil fuels, and AI. But I will also include sections about SpaceX, Tesla and The Boring Company,” Musk wrote.
Musk’s previous master plans began with his first effort in 2006 which provided the strategy for Tesla to grow from a niche market to a mainstream future for its vehicles. The effort emphasized using profits from early sales to make more affordable electric vehicles and expand zero-emission options worldwide.
A decade later, Musk shared his “Master Plan 2,” expanding Tesla from only cars to trucks, industrial vehicles and urban transportation such as buses. The second stage focused on autopilot efforts that have been somewhat controversial, along with a robotaxi network that has so far failed to materialize. A long-awaited cyber truck has also not yet launched to market.
The Master Plan 3 unveiling will take place in Texas as some fans hope for the announcement of a more “normal” priced Tesla that would compete with traditional new vehicle prices. Rumors of a $25,000 Tesla EV have long circulated and Tesla has recently dropped prices on some of its models, but most Americans are priced out by the technology’s high costs.
In addition to Tesla, Musk has been busy with other business pursuits that have kept him in the spotlight over the past year. In 2022, he finalized the purchase of Twitter, privatizing the business and laying off about half of the company’s employees. He also supported the release of the “Twitter Files” that have revealed censorship within the company’s past.
Musk’s work with SpaceX and Starlink has also been busy. He offered internet assistance with his satellites to Ukraine when it was invaded by Russia in February 2022. His SpaceX rockets also conducted record levels of flights over the past year in its pursuit of space exploration.