While fighting in Afghanistan, Maj. Rob Dyer noticed a major problem: Special forces were struggling to recover from lengthy and grueling missions that required them to be awake and alert for long periods of time. From there he set out to make an energy drink to help these troops as well as be sold to civilians who needed a similar boots.
From there, this hero put in all of his money and effort to create RuckSack, and innovative and effective energy shot that not only works but caught the eye of big investors on ABC’s hit show, Shark Tank. In fact, he emerged from the show with two investments totaling $150,000. From that point forward, RuckSack has continued its impressive growth and is sweeping the nation!
ANNAPOLIS, Md.–When decorated combat veteran Maj. Rob Dyer was on tour in Afghanistan, his troops sometimes struggled to recover from arduous missions that required them to stay alert for long hours.
Dyer saw the need for something that could help the troops back up to speed without any negative side effects. His focus became to create an energy drink geared for special operations in the field to energize the troops. “We knew that whatever nutrition supplements we wanted to create, they needed to fit everybody else’s needs and not just troops,” he says. And that’s how he created RuckPack, a power-packed, caffeine-free vitamin dietary supplement.
“We didn’t want to be another ‘energy pouch’ all we do is fill that void of nutrition that you’re supposed to be getting in food anyway,” he says. He created RuckPack to help weary troops recover fast from fatigue and dehydration with minimal down time.
Dyer cashed out everything he had and put it into this idea. “I did it because I believed in the company and where it was going. But when you come back and you return to your family and you realize that you have taken all your cash away from all your future planning with your family, there are definitely some stressful times,” he says.
The first try at creating the energy drink wasn’t in a bottle. “At first, we couldn’t even afford bottles so we made a pill pack at first,” he says. But Dyer insisted on creating a shot. “When the pill pack tested well, that’s when we decided to create the shot. It took them three years to come up with the drink.
To his amazement, the manufacturing company minimum order quantity was 20,000 bottles. “We’re going to have to go in big to make this happen. We ordered 20,000 bottles based on our belief that it’s going to be a great product,” he says. RuckPack comes in a 2-ounce Tropical Peach Smoothie with vitamins B6 and B12, gingko biloba, St. John’s wort, ginseng, chondroitin, potassium, magnesium, calcium and L-Glutamine.